Today’s economy has jumpstarted the “grassroots revolution” once again. Small entities of like-minded folk have seen the benefit of gathering the support and garnering the loyalty of their constituents, customers, and devotees. By banding together in support of a worthy cause, we at the bottom-rung of the capitalistic ladder have once again discovered that we can indeed make a difference. In a world of corporate domination, there ARE a few entities surviving against all odds and there ARE worthy underdogs turning into Cinderellas right under our noses.
It’s happening in NASCAR as I type this.
Against all odds, Gilliland entered the NASCAR Cup scene and made a name for himself despite working amidst the heart-wrenching decay of Yates Racing. Rather than continue the 2009 season in an “iffy” part-time ride at Yates, this competitive, talented driver elected to throw his hat into the TRG Motorsports’ ring; paring up with visionary race-meister Kevin Buckler and staff. Compared to the big “corporate” race teams, TRG had many years’ success in other race series, but made their NASCAR debut as the under-funded under-dog.
NASCAR has seen many of its family-owned and operated race teams meet their demise and succumb to corporate takeovers and inability to fund a competitive stable of cars. Some have just folded altogether. An excellent example is Dale Earnhardt Jr. who (rightfully?) left his family-owned team and joined the uber-corporate Hendrick Racing team – with nothing but mediocre performance to show for it. Tough times for even the veteran and “popular” drivers/teams. Enter DG and TRG and a grassroots effort to succeed in spite of everything the economy has thrown at them!
How? I can’t tell you the entire secret to their success, but I CAN tell you that these folks do the VERY best job staying connected to, supportive and appreciative of their fans (a/k/a the Grassrooters)! How loyal are DG/TRG fans? Just a day or two ago, I noted several fans VOLUNTEERING to have their personal vehicles wrapped in a potential sponsor’s advertising and promote them in their hometowns for free! Supporters of grassroots efforts such as DG/TRG need a worthy cause to stand behind, and I’ve truly found none so worthy in all my years as a NASCAR fan.
The DG/TRG Cinderella story continues as we head into Talladega this weekend. Having obtained a much-needed sponsorship before the Phoenix race, TRG and Gilliland were thrown another curve today as it was announced that the sponsorship had fallen through, ostensibly due to “lack of funding” on the potential sponsor’s part. All too familiar a refrain, isn’t it? No matter, the fans and supporters are cheering on the #71 car with its hood once-again bereft of advertising and making plans to celebrate a grand finish at Talladega. Is it working? David Gilliland and the #71 care are running 2nd fastest in practice. Miracle? Magic? Coincidence?
I think not.
Join in the grassroots effort – visit http://www.davidgilliland.com/ and sign up as a fan. Go to http://www.trgmotorsports.com/ and check out their creds. You’ll feel good about being part of the Cinderella story.
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1 comment:
Great blog High Groover.If this team,which has made all but one race and had no dnf's and at times had been competetive,cant make it because of an inability to secure funding what does that say about the health of our sport?
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